Anorexic Art Creating a Buzz
This awareness campaign was put together for the National Association of Anorexia Nervosa and Associated Eating Disorders (ANAD). The shock and surprise of what this ad depicts helped build awareness resulting in a 16% traffic increase to the ANAD site, "remarkably high single donations" and some WOM traction.
But as culture-buzz.com puts it: Frankly, the work is great for showing people with "normal eating behaviours" how distorted perceptions of beauty have become. But those truly in danger — anorexics and bulimics — are perhaps less well-served by the shock factor.
I agree that an ad won't directly impact those going through this disorder, but indirectly campaigns like this can have a great effect. Family and support from loved ones, donations, understanding from the general public will go far.
I write about this subject because I have had loved ones effected. I saw first hand how it effects family and how individuals are effected. It is a serious disorder and I think this campaign did a great job of raising awareness for the general public so we can have better understanding and support those who need us.
I think a stronger online push and an attempt to connect with a younger audience would have proved to be very effective. The internet generation is a focused and dedicated generation who need to be educated on issues such as this. The shock and emotions that resonate with this campaign would help are generation think long and hard about the people we know that need help. We are a generation that will help others; all we need is a little awareness and motivation to do so.
More awareness to the general public means more support for those who need it. RT and share this so that we can continue to make raise awareness.
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