Google’s Superbowl ad speaks to the net generation

Not many would have predicted that Google would launch an ad during the Superbowl.  The hints, yesterday, from Google CEO, Eric Schmidt, built curios expectations, but there was still a lot of mystery around what the ad would feature. Not surprisingly, Google told a digital story focused on their bread and butter…Search. 

As @ChrisBrogan tweeted, Google did it in a way that was Illustrative, told a story, demonstrated features, and maintained simplicity. 

The story Google told, is what brings this ad into a category of “elite marketing”.  In 52 seconds Google was able to tell a story about adventure, love, and passion that the Net Generation can relate to and wants to relate to.  Google understands their target audience and developed a story that excites, inspires and provides hope for the net generation.  Enjoy! 

Google - Search on