My Thoughts on "Facebook is Yesterday's Fad"
Matt Gurney recently wrote an article in the National Post that stated "Facebook is yesterday's Fad". He backed his argument up with some interesting points using the Prorogue Facebook Group as his case study.
After reading his article I believe Matt failed to recognize and highlight the power of awareness. This facebook group was started with no budget, created awareness across Canada (free PR in major newspapers, TV, etc.), engaged over 200,000 people to join the group and converted 10% of these people to protest, but that was not the only purpose of the group.
The group sparked awareness so that Canadians could have an opinion. It led us to think a little bit more and engage in politics. It created awareness amongst a younger generation who didn't necessarily follow the Federal Prorogue, but now wanted to learn more. Matt failed to realize that many young people don't read the paper or watch the news. They share information through social media and across the internet. Facebook, Blogs, Twitter etc are needed to keep us informed.
My question to Matt would be: If an advertisement was BOUGHT in the National Post would the results have been better? even close?
Everyone is entitled to their own opinion. Even the Ottawa Citizen who published "Next year will see Twitter wither away"
PS. Ottawa Citizen is now in receivership...
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