Current Job: Co-founder and CEO, Netgen

Current City: Ottawa, Ont.

Hometown: London, Ont.

Education: Bachelor of Commerce (Specialization in Marketing), Telfer School of Management, University of Ottawa

Kyle’s Story: Kyle has only good things to say about his experience at the University of Ottawa’s Telfer School of Management. Still, it was during a short break from school that he discovered what he really wanted to do: run his own business and make a difference in the community.

Follow Kyle:

Netgen

Typically Canadian

Kyle on Facebook

Kyle on LinkedIn

Kyle on Twitter

Kyle’s Career Path

Learn from People who Inspire You

Kyle Braatz grew up among mentors. “My uncle and grandfather were very prominent businessmen,” says Kyle. “They were a big influence on my life.” He thrived amid the support and guidance his family provided, and dreamed of becoming a successful businessman in his own right. But it was the 2004 diagnosis of his grandfather’s liver cancer that had the biggest impact on Kyle’s future. Frank Moores was the 2^nd Premiere of Newfoundland and leader of the Progressive Conservatives from 1972 to 1979. When Kyle learned of Frank’s condition, he began spending as much time with his grandfather as he could. Kyle learned not only about Frank’s many accomplishments, but also about his generous spirit and commitment to giving back to the community. “I looked at the life he’d lived,” says Kyle, “and I wanted to do something to honour that.”

Consider a Break from School

Kyle continued to work towards his commerce degree at the Telfer School of Management, but he never forgot his last months with his grandfather. In 2008, Kyle took some time off from school to launch his first company, the not-for-profit organization Typically Canadian. As Kyle tells it, a ‘typical Canadian’ is defined by courage, willpower and determination in the face of adversity such as cancer—someone just like his grandfather. Typically Canadian honours Canadians who battled cancer by raising funds for the Canadian Cancer Society. In the summer of 2008, Kyle led the company on a cross-country bike tour, raising more than $100,000 for his cause. It was in the process of organizing the event and building the Typically Canadian brand that Kyle discovered his calling. “From that point on, I knew what I wanted to do,” he says. “I wanted to be an entrepreneur and run my own business.”

Build on Your Experience

After graduating university in 2009, Kyle set about launching his next business, Netgen, a digital marketing company that specializes in viral and social marketing. By applying the lessons he’d learned from Typically Canadian, Kyle was able to start an extremely successful second company in a matter of months.

Remember What Matters to You

Part of Netgen’s mandate is to give back to the community. As Kyle explains, social media has opened new doors for all charities, regardless of their resources. “Before, charities had a hard time [reaching people] because in order to get your voice heard, you had to ‘pay to play,’” says Kyle. “Now, with social media and the Internet, you have to ‘play to play.’” Netgen is using its influence to help many local charities, including United Way Ottawa, The Max Keeping Foundation and Aldo Fund, as well as Typically Canadian.

Ask for Help when You Need It

One of the biggest lessons Kyle learned on his journey toward becoming an entrepreneur was not to be shy about asking for help. As a student, he knew he had the drive and motivation to succeed, but he still had a lot to learn about running his own business. Once he began to focus on aligning himself with mentors and other entrepreneurs who genuinely wanted to help, his path became much clearer. “If you find the right people to support you, [they can] really help you take your business to the next level.”

Kyle Says:

-“Whatever career path you take, make the time to ensure that you’re going to be passionate about it. If you make a mistake and realize you don’t love what you do, then change. You’re never too old to get into something else or try something new.”

Be true to your brand, your team and yourself

Written by Kyle Braatz on February 10th, 2010

It took us three months, many mistakes and some good friends to get Netgen focused again.  It was time to highlight our strength:

YOUTH (I am actually the oldest member of the Netgen Team at 25)

Netgen had to revisit the mandate we originally outlined - digital brand marketing focused on engaging students and the net generation across Canada. 

Lessons we learned:

1. Use the social model:  Social media is all about dialogue, sharing information, getting feedback and supporting each other.  Business is the same way.  We re-found our identity after reaching out to mentors, family and friends.  We opened up and recognized the power of collaboration offline. 
2. Help yourself before you help others:  Take the role of outside consultant when reviewing your own company.  For some reason we found it a lot harder to do this for our own brand, but utilizing the social model, we were able to reposition ourselves in the market we hoped to be in.
3. Have a unique business model:  The marketing industry is saturated with experts, experience and organizations with amazing track records.  How could we offer a unique business model that would offer value to our clients?  Yes you guessed it.  The social model…...

The Social Model and the Netgen Network:

Connecting with the net generation across Canada and communicating messages that benefit this audience is something we are very passionate about.  The Netgen Network helps us do this effectively, benefiting both our client and their customers.

The Netgen network spans across Canada with connected students engaged in each major city for the purpose of education, communication, crowd sourcing and collaboration between members. We believe life experience and collaboration is what breeds creativity.  This network exists on two levels: 

-A tool for seeding information, videos, and content
-A tool for communication and collaboration

We have one of the brightest, largest, collaborative, creative teams in the marketing industry.  Students who understand students. 

Closing Thought

At Netgen we hit some bumps over our short business life, but we realized the power of the social model.  The social model helped us better understand our brand, better understand our customers and develop a network/creative team that can rival any agency across this world. 

- Braatzy
twitter.com/braatzy | facebook.com/braatzy

Google’s Superbowl ad speaks to the net generation

Not many would have predicted that Google would launch an ad during the Superbowl.  The hints, yesterday, from Google CEO, Eric Schmidt, built curios expectations, but there was still a lot of mystery around what the ad would feature. Not surprisingly, Google told a digital story focused on their bread and butter…Search. 

As @ChrisBrogan tweeted, Google did it in a way that was Illustrative, told a story, demonstrated features, and maintained simplicity. 

The story Google told, is what brings this ad into a category of “elite marketing”.  In 52 seconds Google was able to tell a story about adventure, love, and passion that the Net Generation can relate to and wants to relate to.  Google understands their target audience and developed a story that excites, inspires and provides hope for the net generation.  Enjoy! 

Google - Search on