21 Jan 2010

Social Media ROI and the net generation

Social Media offers an opportunity to get customers involved when they want to on their own terms – for a significant group this means engaging with them using social media tools where they spend hours engaging with others online every day.

A Forrester Research report shows four out of five online Canadians use social media and almost 57 per cent participate in social networks at least once a month, making them the most active social networkers of any market regularly surveyed by Forrester.

You can’t ignore something that this many Canadians are using

Indeed the groups that are already using social media most heavily are the young people that many companies struggle to engage effectively.  Social media is a crucial tool for connecting with students and the net generation. 

Many companies are starting to see the results that social media is providing: 

 How do you plan on incorporating social media into your communications strategy?